Ideocracy Plans 'FutureMe' Expansion

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NEW YORK Ideocracy, seeking to change the format and broaden the target audience of the FutureMe career makeover show it created for global staffing giant Adecco in Europe this year, is negotiating with the SBS network in the Netherlands about airing season two.

The first season, which consisted of six half-hour episodes, ran in the spring on MTV in Belgium, the Netherlands and Luxembourg. Ideocracy, on behalf of Adecco, is talking to SBS about using one of its channels, either Veronica or 6, for season two, according to Michel Stokvis, director of marketing for Adecco’s Benelux region.

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