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NEW YORK Citigroup topped the 10th annual Financial Communi-
cations Society Portfolio Awards, winning 14 prizes including the consumer retail best in show honor for its “Identity theft” campaign by Fallon.
The Minneapolis shop’s Citigroup campaign, which features victims of “identity theft” lip-syncing to voices of thieves who describe what they did with the stolen money, also won the People’s Choice Award. That award was chosen by audience members at last night’s ceremony at the Grand Hyatt Hotel in New York.
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