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LOS ANGELES Godfather’s Pizza has assigned its direct response duties to Interpublic Group’s ID Media, the agency confirmed.
The Los Angeles office pitched the business earlier in the year with independent Anderson Partners in Omaha, Neb., which was assigned the creative duties in March. The client previously handled direct duties in-house and found ID through a consultant.
“Obviously we believed they could lower our marketing dollars, but the decision was more qualitative than quantitative,” said Rich Ramm, Godfather’s CFO.
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