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NEW YORK Search agency iCrossing continued its metamorphosis into a full-service digital agency with the acquisition of site builder Proxicom.
The acquisition brings Scottsdale, Ariz.-based iCrossing a 250-employee shop that builds Internet sites for clients like Toyota, Chevron and Dupont. ICrossing plans to marry Proxicom’s site building with iCrossing’s existing search and analytics expertise to form a broader digital agency.
“Our DNA is in search,” said Don Scales, president of iCrossing. “Clients are looking to optimize their pages to be found.
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