BOSTON BCF said it has added advertising, promotions and package-design chores for Chock Full O’Nuts and Hills Bros. coffees following a review.
Combined, those Massimo Zanetti-owned brands spend about $1 million annually in U.S. measured media, according to Nielsen Monitor-Plus.
Ad spending may be modest. But the assignments are important for the Virginia Beach, Va.-based independent because of the consumer strong recognition the brands enjoy, said Art Webb, CEO and president of the agency. BCF was chosen based in part on its strength in marketing to Baby Boomers who are still familiar with those coffee brands.
The Bologna, Italy-based client’s U.S. facilities are located in Suffolk, Va., not far from the shop’s offices.
Other review contenders were not disclosed.