Iconic Anti-Drug 'Fried Egg' Spot Returns by Targeting Parents With New Messaging

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The Partnership for Drug-Free Kids has refreshed its famous "Fried Egg" ad for 2016. 

The iconic spot, which features an egg frying to demonstrate what happens to your brain when you take drugs, has a new ending that relates better with today's drug landscape.

"The original spot, the reason it became iconic, was partly because of its simplicity but we would never make that same ad today because the drug issue is so much more complicated," said Rebecca Shaw, director of advertising and production, Partnership for Drug-Free Kids.

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