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SAN FRANCISCO IBM today said Abby Kohnstamm would leave her current position as senior vice president of marketing to pursue a combination of personal and business interests. The move is effective Jan. 3.
IBM spent more than $400 million on paid media last year, and $150 million through the first half of 2005, per TNS Media Intelligence.
“After a long and distinguished career in marketing, the last dozen years in IBM and previously at American Express, Abby has decided that at this point in her life, she would like to spend a considerable amount of her time giving back in the nonprofit sector,” said IBM chairman and CEO Sam Palmisano in a company memo.
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