IAB Names Stuart Permanent CEO

NEW YORK — Nearly seven months after appointing Greg Stuart as interim president and CEO of the Interactive Advertising Bureau, the group’s executive committee has voted unanimously to make it permanent.

Stuart, 42, assumed the role on a temporary basis in October when then CEO Robin Webster took a leave of absence to tend to her 93-year-old mother. Webster was tapped as interactive advertising association’s first CEO in January 2001 [IQ Daily Briefing, Jan. 31, 2001].

As a result of the permanent appointment, Stuart will relocate from San Francisco to New York, assigned to IAB’s Manhattan headquarters.

Most recently, Stuart served as CEO of West Coast technology startup, DeltaClick, for a year. Before that, he held senior-level posts or consulted at a number of interactive companies including Flycast Communications, America Online and Sony Online. Stuart has also worked on the media side at Young & Rubicam, Jordan McGrath and Partners and the former WRG BDDP on clients such as American Express, AT&T, Procter & Gamble and Kraft, among others.

“During [Stuart’s] tenure, the IAB has progressed significantly in online campaign measurement and audits, a number of comprehensive research projects designed to prove the effectiveness of our medium and the next version of terms and conditions for Internet advertising, to name a few,” said IAB chairman Shelby Bonnie. “This is a very well deserved appointment.”