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The Interactive Advertising Bureau’s Hispanic Committee last week sent RFPs to 20 shops for a pro bono assignment [Adweek, Jan. 26]. The committee seeks a shop to handle creative and media for a campaign that will “position the interactive advertising space as a vital medium within the Hispanic advertising market,” according to the RFP. The effort will aim “to educate and empower the industry with regards to standard practices, research, learnings, case studies and overall insight,” the RFP said.
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