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By Cristina Merrill
NEW YORK–The Empire State Development Corp. is gearing up for a new ‘I Love New York’ campaign, having recently hired three boutique agencies to create the ads and one to buy television time.
1997 is the 20th anniversary of the campaign, said Linda Wohler, deputy commissioner for advertising, marketing and tourism at ESDC in Albany, N.Y. Sources said that ESDC is planning to spend about $11 million on advertising in 1997.
Last May, ESDC sent out more than 1,000 requests for proposals in search of an agency.
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