Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hyundai is trying to get ahead of the game by launching a viral pre-Super Bowl campaign.
The carmaker is taking a humorous approach in user-generated spots, which show sheep driving its vehicles, according to Brandchannel.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in