Hyundai Will 'Surprise Millions' With Its Super Bowl Ad, Says New Teaser

'And you might be one of them'

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Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday.

The teaser will also be available for viewing online and on the brand’s social channels. It suggests a kind of follow-up to last year’s “A Better Super Bowl” from Hyundai agency of record Innocean, with the brand promising to “surprise millions.”

Hyundai had one of the more memorable spots on last year’s Super Bowl. It surprised three American troops overseas by virtually reuniting them with their families who were at the game—and quickly editing the real-time footage into a 90-second spot that aired immediately following the game.

It was filmed live at Houston’s NRG Stadium during the game and a military base in Zagan, Poland. Video

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