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LOS ANGELES Hyundai Motor America said it has named Richards Group director of brand planning Joel Ewanick vice president of marketing.
Richards in Dallas is Hyundai’s lead agency.
Ewanick, who will work under COO Steve Wilhite, was for seven years general manager of marketing for Porsche until he abruptly left the company in the middle of a 1998 review in which independent Richards was a finalist.
“Joel has demonstrated innovative and creative marketing approaches during the time he has worked with us while at Richards.
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