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Newly merged agency Dieste & Partners/West in Los Angeles has landed Hispanic ad duties for Hyundai Motor America.
The business, estimated by industry sources to be worth $3-5 million, gives Dieste a coveted auto marketing account.
“Hispanics are very oriented to imported cars,” said agency managing partner Warren Harmel. “A lot of segments they’re buying in are the smaller economy cars, so this is a real opportunity for growth.”
Dallas-based Dieste & Partners recently merged its West Coast office with Ad Rendon, a Los Angeles-based Latino integrated communications company.
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