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Hyundai will return for Super Bowl LII, marking the brand’s third consecutive Super Bowl appearance and 10th in the past 11 years.
Hyundai’s agency of record, Innocean, will be responsible for creating the ad.
An NFL sponsor, Hyundai will feature in-game advertising at Super Bowl LII and experiential activations in Minnesota, including the interactive Super Bowl Experience driven by Genesis at the Minneapolis Convention Center and Super Bowl Live, a fan festival at Nicollet Mall. According to a press release, the Super Bowl campaign will communicate the brand’s “‘Better Drives Us’ philosophy and introduce consumers to the newest vehicles in its lineup.”
“The Super Bowl continues to be a great platform to entertain consumers and deliver brand and product messages to a massive audience.
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