Hyundai Recruits Miller for Top Marketing Post

LOS ANGELES Hyundai Motor America has named Brian Miller vice president of marketing, the automaker said.

Miller, who starts today, will oversee all marketing and advertising operations for Hyundai in the U.S. He reports to Finbarr O’Neill, president and chief operating officer for Hyundai in Fountain Valley, Calif., and replaces Dave Weber, who left the company in August 2002. Paul Sellers, who as director of marketing communications had the most senior marketing role following Weber’s departure, will report to Miller.

Previously, Miller, 48, was director of marketing for Continental Automotive Systems in the Detroit area, where he developed and implemented the company’s marketing and image campaign. He also was with Ford Motor Co. from 1977 to 2001, starting out in the Lincoln Mercury division and moving to the Ford division in 1994.

The Richards Group, an independent shop in Dallas, handles Hyundai advertising. The automaker spent $160 million on ads in 2002 and more than $40 million on ads in the first three months of this year, according to TNS Media Intelligence/CMR.