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LOS ANGELES – Just days after awarding the consolidated $400 million media buying and planning account for Hyundai Motor America and Kia Motors America to Carat, New York, Hyundai has decided to put its creative account in review as well.
Incumbent Bates USA West, Irvine, Calif., will be invited to participate, said a Hyundai spokesperson. It is unclear whether or not Bates, which has handled media and creative since the Korean carmaker enter the U.S.
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