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LOS ANGELES Independent Siltanen & Partners this week breaks an extensive television and theatrical campaign for Hyundai Motor America as the review for the client’s $600 million creative account approaches its final phase.
The spots introduce the tagline, “Smart move,” and include tongue-in-cheek narrations by Kelsey Grammar.
The work was done by Siltanen on a project basis. The Marina del Rey, Calif., agency is also a contender in
the review. Other contenders are Amalgamated, Arnold, Goodby, Silverstein & Partners, Kirshenbaum Bond + Partners and StrawberryFrog.
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