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Hyundai will launch two 30-second spots during the 2009 Super Bowl, touting its new luxury Genesis coupe. The automaker also will switch creative duties from lead agency Goody, Silverstein & Partners to World Marketing Group.
Hyundai’s marketing chief Joel Ewanick dismissed reports that the company has cut Goodby, San Francisco, loose, and said the agency will serve Hyundai “well into 2009” on various Web marketing chores.
“This whole thing has been blown way out of proportion,” Ewanick said.
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