Hyundai Gets Priorities Straight

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Rich ards Grouppositions Hyundai as the car driven by “winners at life” in a $75 million-plus fourth-quarter campaign that premieres on Thursday.

The Dallas shop’s first campaign for the client since it won the business in May consists of 12 commercials.

The effort kicks off with a 60-second corporate branding spot, a montage of life mo ments ranging from the light hearted—a couple romps on the beach, another takes a vacation pic—to the sentimental, such as sending a kid off to college.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in