Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Hyundai is kicking off a Web campaign that uses the lure of free music downloads to entice users to watch a TV spot or register for more information.
Banners offer music downloads from alternative band The Ataris. When users click, a pop-up screen shows a 20-second Hyundai Elantra commercial, while a song by the band plays and its corresponding MP3 file is downloaded to the user’s computer. Consumers can also have the song sent to their cell phones as a ringtone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in