Hunt Adkins Uses Syndicate to Win Weave Innovations

Hunt Adkins, helped by its membership in Ogilvy & Mather’s Syndicate, has been named agency of record for Weave Innovations, maker of noncomputer-based Internet products and services.
The Minneapolis shop’s first work will be the national launch of the StoryBox Smart Picture Frame and StoryBox Network for the Santa Clara, Calif., company this summer. The products enable users to share pictures across a network of frames through the Internet.
The agency will handle creative out of Minneapolis, while account planning and media duties will be handled by the shop’s Syndicate partners, Ogilvy & Mather and Mindshare, both New York. The agency won the account after a review of undisclosed contenders. Billings were not disclosed. — Aaron Baar