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LOS ANGELES – SBC Communications roster shop Goodby, Silverstein & Partners could feel the effects of agency consolidation if the telecommunications company’s proposed deal to acquire Ameritech Corp. is approved by federal regulators.
San Antonio, Texas-based SBC announced plans last week to acquire Ameritech for $56 billion in stock. Advertising and media responsibilities, now split among several shops, would likely be consolidated, according to officials close to the situation, although it is too early to tell how things might shake out.
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