Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

For final installment, revolution is everywhere

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The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries.

That's the idea behind an early, excitement-building campaign that broke yesterday, placing billboards with close-cropped shots of the Hunger Games rebels' iconic three-finger salute in urban centers around the world.

In the latest movie, the last in the four-part series, rebellion has spread through the post-apocalyptic America successor known as Panem; the billboard campaign puts rebel sympathizers everywhere, too.

"The revolution is about all of us," Doug Lloyd, svp of theatrical marketing at Lionsgate, the studio behind the franchise, told Adweek.

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