Hulu’s Ad for Its New Stephen King Series, Castle Rock, Will Creep Out Super Bowl Viewers

Eerie anthology show based on King's books premieres this summer

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Hulu has whipped up an unsettling ad for Super Bowl viewers for a second year.

After last year’s Big Game spot for The Handmaid’s Tale, which gave audiences their first look at Elisabeth Moss enduring a dystopian nightmare, Hulu is back at it again Sunday with a creepy ad for its upcoming Stephen King-inspired anthology series, Castle Rock.

The 30-second spot, which will air at the end of the second quarter as the game heads into halftime, will offer an eerie glimpse into Castle Rock, which is set in the fictional Maine town that appears in many of King’s books.

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