Hull Creative Group Adds Trio

Hull Creative Group has signed three new clients: Circadian, Geac and Justin, Charles & Co.

The wins are important to the Boston shop because the clients have engaged Hull Creative for a variety of advertising services, underscoring its evolution since its 1985 inception as a design specialist into an ad agency, said founder and chief executive officer Caryl Hull.

“We have truly grown and evolved along with our client base,” said Hull, who hopes the account influx will help spread the word to prospects that her six-person company does more than just graphic design.

Circadian in Lexington, Mass., is a consulting and research company that assists corporations employing shift workers with issues such as employee training and scheduling. Hull Creative, which added the business several weeks ago following a review, is crafting a print and direct-mail campaign that will break early next year. Ad efforts tailored to human resources executives and other corporate managers will bolster both the company’s overall image as well individual products and services. Hull Creative will also design a catalog for Circadian.

Geac, a financial software concern in Toronto, tapped Hull Creative to fashion an image campaign that will include print advertising, corporate identity materials and a new Web site, Hull said. Geac’s software is used by large companies such as Coca-Cola and McDonald’s.

Hull Creative is also helping launch Justin, Charles & Co., a recently formed trade publisher in Boston. The company specializes in edgy novels, particularly mysteries, that are targeted at the upscale adult market.

In addition to handling the fledgling publisher’s public relations, the shop has designed a Web site, trade show materials and print ads. One execution set to appear in Publisher’s Weekly highlights specific titles such as Dead Clever and The Hired Gun.

Billings for the new clients were not disclosed.

Hull Creative’s client roster also includes the National Park Service and Boston Harbor Islands, both in Boston; St. Vincent’s Comprehesive Cancer Center, New York; Inmagic, Woburn, Mass.; and MRO Software, Bedford, Mass.