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The Hughes Agency has been tapped to create a national advertising campaign for Beepwear, the first offering from MTX Paging Products, a joint venture between Timex and Motorola.
The agency will create television, radio and print executions expected to break in several major U.S. markets in January, when the product is launched. The TV work will be the 12-person shop’s first foray into that medium. Agency officials estimated media spending for the account at $5-10 million.
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