Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What kind of guy wears Gant, the casual sportswear brand that has nearly disappeared in recent years?
According to TBWA Chiat/Day, he is a Playboy type who enjoys the finer things in life.
One new print ad in the $10 million campaign for Gant owner Phillips-Van Heusen, the New York agency’s first for the client since winning the account earlier this year, sets the tone: A black-and-white shot features a half-nude woman watching a man from bed on the morning after.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in