DAYTON, OHIO – Huffy Bicycle Co. named Tatham Euro RSCG, Chicago, as its new agency late last week after a three-month review that included four other agencies. Tatham takes over from Lois U.S.A./Chicago on the $3-million business. Bayer Bess Vanderwarker, Chicago; J. Walter Thompson/Detroit; Lois; and Ross Roy Group, Bloomfield Hills, Mich., were the other contenders.
Copyright Adweek L.P. (1993)
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