Huey/Paprocki Promotes CBL Shopping Malls

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ATLANTA Huey/Paprocki is set to launch its latest work for CBL Properties that includes three television commercials, the shop said.

The independent Atlanta shop, which won the estimated $10 million business in October, is focusing on creating a cohesive corporate image message targeting investors, consumers and retailers. H/P said it has developed print, television and radio advertising for the Chattanooga, Tenn.-based client.

Three broadcast ads, titled “Boyfriend,” “Morning Run” and “Window,” use humor to illustrate how mall shopping is a unique experience.



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