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ATLANTA Huey/Paprocki is creating print and direct mail efforts for the Sierra Club, the agency said.
The independent shop will present two concepts intended to help the San Francisco-based nonprofit’s Appalachian division stop the North Shore Road Project on Fontana Lake in the Smoky Mountains of North Carolina.
“If they go through with the road, it will cut a swath through the largest tract of undisturbed wilderness land east of the Mississippi,” said Joe Paprocki, creative director at the Atlanta agency.
Both
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