HSR Building Up Tech Specs With Ex-Oracle Exec

HSR Business to Business is boosting its technical capabilities in the Internet services realm with the addition of former Oracle executive Greg Holliday.
Holliday has joined the Cincinnati holding company’s HSR Internet Services division as director of operations.
He will work alongside agency co-founder and partner Michael Hensley, the e-business division’s newly named managing director. Hensley was most recently e-commerce director for ad agency Hensley Segal Rentschler, which became a unit of HSR B2B, as the holding company is known, when the latter was formed last month.
The dramatic changes and growth in Internet operations at its clients prompted the agency to pump up its internal technical capabilities, Hensley said.
“You’ve only started the conversation when you bring the [customer] to the site,” he said. Clients now need technical assistance with customer retention strategies, such as tracing an order’s progress online, he added.
“We recognized we have to make this shift very quickly,” Hensley said. “We look at Greg as a translator.”
Holliday, former manager of Internet solutions for Oracle, will direct client relationships and develop strategic partnerships with external technological resources.
He will be responsible for helping HSR Internet Services bridge the gap between information technology and marketing strategies. He said he sees “tremendous opportunity” for marketing companies that can better communicate with the tech sector.
HSR B2B’s client roster includes General Electric, Xerox, Convergys, Hobart Corp. and Pall. The holding company has two other divisions: HSR Consulting and HSR Marketing Communications.
The new entity intends to compete with such Internet professional services companies as Sapient and Whittman-Hart.