H&R Block has confirmed hiring Publicis Groupe’s Fallon in Minneapolis as its lead creative agency.
The client spends an estimated $150 million overall annually on ads.
Though Omnicom’s DDB loses out, siblings OMD and Tribal DDB keep media and digital duties, respectively, the client said.
In a statement, Robert Turtledove, chief marketing officer of H&R Block, explained the change: “The ever-evolving tax industry and consumer environment often demands different marketing approaches at different times. In that spirit, and based on our previous experiences working together, we believe that Fallon is the right partner to help us grow our business going forward. We’re excited to be working with them on next year’s tax season.” There was no review.
Turtledove had worked with Fallon on well-received efforts for high-end job service TheLadders.com. That work lampooned ’60s Japanese monster movies.
A DDB representative referred queries to the client. Officials at Fallon could not immediately be reached for comment.