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Management changes at H&R Block and its agency prompted the financial services company to put its $100 million global marketing account into review, the client said.
H&R Block, Kansas City, Mo., and Young & Rubicam, Chicago, Block’s agency since 1996, have both seen top-level staff shifts in the past year. “We’re not the company we were last year,” said Block representative Linda McDougall.
H&R Block in January expanded into financial services, software and online offerings along with its traditional tax help.
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