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New Management, Services Help Fuel Review for $100 Mil. Biz
CHICAGO–Management changes at H&R Block and its agency prompted the financial-services company to put its $100 million global-marketing account into review, the client said.
Kansas City, Mo.-based H&R Block and Young & Rubicam, Chicago, the client’s agency since 1996, have both seen top-level staff shifts in the past year. “We’re not the company we were last year,” said H&R Block representative Linda McDougall, referring to both staffing and the company’s scope of services.
H&R Block in January expanded into financial services, software and online offerings, along with its traditional tax help.
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