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HP is taking 15 diverse creatives to the Cannes Lions International Festival of Creativity this year as part of the company’s ongoing push to promote diversity in the advertising industry.
The #MoreLikeMe diversity initiative will invite 15 creatives from the U.S., U.K. and Mexico to attend the festival this summer and participate in a number of mentoring and networking events during Cannes.
Outside of simply taking these creatives to the festival and providing them with opportunities to learn and connect with others in the industry, HP is taking things a step further, developing a post-festival plan for each participant.
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