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Hewlett-Packard said Monday that it has narrowed its interactive roster to a handful of shops following a four-month review.
Goodby, Silverstein & Partners in San Francisco will act as the lead on the HP’s online efforts. The Omnicom Group shop already handles the computer maker’s worldwide branding.
The Palo Alto, Calif.-based company has also selected FCBi in New York, the interactive arm of Interpublic Group’s Foote, Cone & Belding, and Modem Media in San Francisco, partly owned by IPG, to oversee its interactive advertising.
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