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Hewlett-Packard this weekend enters a new phase in its 18-month-old “Invent” campaign with TV spots highlighting its employees and their inventions.
The technology company is set to launch three spots starting March 11 during prime-time hits like The West Wing and ER, followed by four print and outdoor ads beginning March 26. Creative is from Goodby, Silverstein & Partners, San Francisco.
The spot breaking Sunday highlights Nokia, a business partner whose cell phones can be synched to the Internet to obtain bus schedules thanks to development by HP employee Rycharde Hawkes.
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