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Hewlett-Packard has shifted its $60 million e-services account from Saatchi & Saatchi to Goodby, Silverstein & Partners, and the budget is being folded into Goodby’s $200 million global corporate branding account, according to Pradeep Jotwani, general manager of consumer products organization.
The move is part of a marketing reorganization being engineered by HP’s new CEO, Carly Fiorina.
Saatchi’s San Francisco office had handled e-services, once an estimated $100 million account, while Goodby, San Francisco, oversaw the estimated $40 million account for digital imaging, including printers.
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