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Goodby, Siliverstein & Partners is rolling out a new HP campaign that in January sends celebrities trekking 19,340 feet up Mount Kilimanjaro to raise awareness for the global clean water crises. The public is invited to follow the seven-day journey in real time via a Web site that boasts a home page as tall as the highest peak in Africa.
The site, summitonthesummit.com, is built at 16, 709, 709 pixels, says the agency, in order to allow visitors to virtually join a group of celebrities that includes musicians Kenna and Lupe Fiasco, actress Jessica Biel and Alexandra Cousteau on the adventure.
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