HP CMO Believes the Ad World Spends Too Much Time Talking About Diversity Instead of Implementing It

Company has balanced its leadership teams

CANNES, France—The ad world isn’t doing enough to improve the diversity of marketing teams and that’s something that HP CMO Antonio Lucio wants to change.

“If I could point at one thing that is getting in the way of real progress in our industry, it’s the lack of diversity,” said Lucio during a video interview with Adweek. “We’re spending way too much time talking about it, not enough time doing what needs to be done.” 

And Lucio isn’t just paying lip-service to an industry-wide issue that has been a popular topic at this year’s Cannes Lions festival. He’s actually doing something at HP. “Over the last year, we’ve undertaken a very important initiative … to balance our teams internally to the point that today 50 percent of our most senior leaders in communications and marketing are female,” said Lucio. 

Added Lucio: “If you believe in innovation, if you believe in improvement, diversity becomes a business imperative much more than a values issue. … We believe our ability to deliver more innovation and better innovation from a product standpoint and our ability to connect with our customers around the world will improve by having teams that are diverse in their composition.” 

See the full video above.