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The average New Yorker pines for a Target store like a kid longing for Disneyland. Not so the chain-hating muckety-mucks in Bridgehampton.
“We didn’t want to be offensive to the people in the Hamptons. That was Target’s big fear,” says Matthew Ammirati, president of New York agency Ammirati, which was charged with advertising the new Target Bullseye store in town.
The solution was an offbeat guerrilla campaign. Ammirati, who owns a home in Bridgehampton, noticed there is no shortage of lost-dog signs papering bulletin boards and telephone poles in the area.
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