Why Sleep-Centric Marketing Is on the Rise

Brands aim to solve our collective insomnia

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The pitches have become so plentiful that every time you close your eyes, you might be able to replay a mail-order mattress ad in your head. Except, you're rarely closing your eyes.

Americans are notoriously—and increasingly—sleep deprived. More than one-third of the U.S. adult population admits to routinely not catching enough z's, says the Centers for Disease Control and Prevention, with serious sleep disorders on a steep incline. And where there's zombie-like sheep counting, there's opportunity.

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