How Post-Sept. 11 Will Change Post-Post-Sept. 11

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We look back to Sept. 11 as a moment that altered the ways Americans behave. In the dynamics of cause and effect, though, what starts out as an effect often becomes a cause of additional change. Thus, the recent shifts in people’s behavior will end up yielding their ownconsequences further down the line. Here’s a forecast of some effects already set in motion. •Look for a baby boomlet next spring. A poll by HomeStyle magazine finds 28 percent of homeowners saying they’ve been “more physically intimate with their partner/spouse since Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in