How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway

The brand worked with three designers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don’t tend to top the list, but Papyrus has been working with NYFW to change that.

This marks Papyrus’ 12th season as an official sponsor of New York Fashion Week, and the second year that the brand has integrated itself into a few of the designer’s shows. Last season, it was elegant blue grass and flowers neatly crafted out of paper for Adam

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in