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If you're not among the 54 percent of Americans planning on celebrating Valentine's Day, you may wish to reconsider. Some 53 percent of women surveyed a few years ago reported that if their spouses or significant others failed to buy them a Valentine's Day gift, they'd dump them. This threat may lurk behind the fact that close to half of Valentine's gift buyers opt for chocolates, and if you're going to do that, you might as well pop for Godiva.
There are pricier chocolates on the market—and certainly cheaper ones—but no other confectionery brand in America rings with that inimitable mix of occasion and indulgence quite like Godiva.
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