How IHOP Chose Its Latest Menu Item, the French Toasted Donut

Bringing the brand's newest creation to life

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Prepare for your mouth to water.

IHOP announced today that it’s rolling out a delicious new product–the French toasted donut. Did we mention it comes in three decadent flavors, including bacon and maple, strawberries and cream and apple fritter?

Consumers will start to see the product in locations nationwide beginning July 31 as part of a larger campaign, “What the French?”

“We really felt like we had the opportunity to be bolder in our product innovation and really push forward in the breakfast leadership space,” Alisa Gmelich, IHOP vp of marketing, said.

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