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If you're not an official Olympics sponsor, creating a social media campaign centered on the games or its themes without breaking the U.S. Olympic Committee's many, many, intellectual property rules can be an Olympian feat in itself. But Ford has managed to do it by building a social media campaign for the Olympics that doesn't directly mention the Olympics at all.
Ford's campaign for its 2017 Ford Escape SUV, "We are All Fans," launches Friday with Snapchat ads that focus on fandom and patriotism.
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