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How do you shoot a point-of-view ad when the POV you need is that of skateboard stuntman Tony Hawk? Not with dollies or cranes. With “the reflexes of a human being,” says longtime Hawk mentor Stacy Peralta.
Peralta, who was part of the surf-style skating revolution in Santa Monica in the ’70s (immortalized in his 2001 film Dogtown and Z-Boys), is a commercial director through Nonfiction Spots. To shoot a new Hershey’s Milk and MilkShakes spot out of DDB Dallas, Peralta gave world champ skater and Hawk buddy Lance Mountain a camera and had him follow Hawk on a nearly vertical ramp.
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