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Fallon’s creative reel, Midwestern sensibility and personal client connections were all factors in Gateway’s expected decision to award the shop creative duties on its $250 million account, sources said.
Gateway in November began contacting agencies, looking beyond incumbent McCann-Erickson Worldwide [Adweek, Dec. 18]. Since then, the client has talked to at least six shops, including Fallon, Arnold Worldwide in Boston, Siltanen/ Keehn in El Segundo, Calif., and DiMassimo Brand Advertising, New York, sources said.
Gateway, whose founder Ted Waitt last month returned as CEO and immediately brought in new management, declined to confirm Fallon’s appointment.
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